Whatnot fees, explained properly
Whatnot charges sellers two fees, and only when something sells. There are no listing fees, no monthly fees, and no insertion fees.
| Fee | Amount | Charged on |
|---|---|---|
| Seller commission | 8% (5% electronics, 4% coins & money, 6.67% + VAT in UK/EU) | Sold price of the item |
| Payment processing | 2.9% + $0.30 | Total order value (item + shipping + tax) |
The 30-cent rule, stated precisely
The flat $0.30 applies to every transaction. Per Whatnot's help center: fees are applied each time a buyer checks out, and even if purchases are later bundled into one order or shipment, fees are calculated separately per transaction. So forty items sold in a show means $12.00 in flat fees, regardless of how many buyers they came from. What bundling does help with is shipping: combined orders can lower the buyer's shipping cost, which slightly lowers the 2.9% processing base. Credit where due: sellers on r/whatnotapp with receipts in hand corrected an earlier version of this page that claimed the fee was per buyer.
Profit per hour beats profit per item
Live selling spends your evening along with your inventory. A stream netting $90 over three hours pays $30 an hour before sourcing time. Tracked across shows, profit per hour is the number that reveals which categories, start times, and formats deserve your next stream.
The three things sellers forget when pricing
The 2.9% applies to shipping and tax, not just the item. Label costs quietly drown sub-$10 sales. And $1 starts with no reserve can finish below your all-in cost. Run a typical item through the break-even tab before you commit a whole lot to a show.